Tesco Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7185
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SWOT Analysis of Tesco Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tesco Stores

Parent Company

TESCO PLC

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Every Little Helps

USP

Price leader in food category retailing in UK

STP

Segment

Retail and Departmental Stores

Target Group

Middle class and premium households

Positioning

The retail store that fulfills its customers’ daily needs conveniently

SWOT Analysis

Strengths

1. Wide Market Presence across Europe, South America, North America, North Africa and Asia
2. Multi Format Strategy-hypermarkets, supermarkets, hard discount stores and convenience stores
3. High proportion of locally sourced products which helps to achieve operational efficiencies

4. Relatively large stores with broad non-food lines such as books, apparels, music, electronics, furniture, petrol and software; financial services; telecoms and internet services etc

5. Highly popular Private label brands that build its brand equity

Weaknesses

1. Recent controversies that led to negative media coverage and public image
2. Weak presence in other countries

3.Tesco's Finance profit levels were impacted through bad debt, credit card arrears and household insurance claims

Opportunities

1.Rebranding Champion stores through innovative digital media advertising and promotions
2.Entry into emerging markets through acquisition of smaller chains and tie-ups
3.Focus to boost non-food sales

4.Focus on Private label growth

Threats

1. Rising raw material costs from both food and non-food will impact profit margins overall
2.Maintaining low-cost operations and low prices in economic recession scenario
3. Increased competition from other retail store formats and companies

Competition

Competitors

1.Walmart

2.Carrefour

3.Debenhams



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