Twenty Four Seven Convenience Store SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3972
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SWOT Analysis of Twenty Four Seven Convenience Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Twenty Four Seven Convenience Store

Parent Company

Godfrey Phillips India Limited

Category

Food and Beverages

Sector

Retail

Tagline/ Slogan

Always open

USP

Wide range of services and is open round the clock

STP

Segment

Convenience retail stores

Target Group

Upper middle class and middle class people

Positioning

Preferred choice of the modern, busy consumer for round-the-clock convenience in a friendly and safe environment.

SWOT Analysis

Strengths

1.Only store to be open round the clock
2. Offers wide range of services including Couriers domestic and international, PVR movie tickets, Air, Rail & Bus tickets, Drop boxes for cheque payments or various services

3. Low labor cost of skilled ones

4. Increasing number of people in earning category

5. Good brand presence and service offerings

Weaknesses

1. It is a beginner in the retail field and has comparatively less experience
2. Not much advertising, less visibility

Opportunities

1. Open more stores across the country
2. Improve visibility and carve a niche for itself

Threats

1. Strong foothold of competitors
2. People may not trust it this early in business

Competition

Competitors

1. Reliance Fresh
2. More
3. Spencers Retail

4. Big Bazaar



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