Namdharis Fresh SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1173
Advertisements

SWOT Analysis of Namdharis Fresh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Namdhari’s Fresh

Parent Company

Namdhari Seeds

Category

Food retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Safe,Hygienic, Fresh

USP

Produce and sell premium, best quality and fresh fruits and vegetables

STP

Segment

Merchandise retail stores for fresh fruits and vegetables

Target Group

Households and institutional clients such as hotels and food chains

Positioning

Offering fresh, high quality and wide variety at genuine prices

SWOT Analysis

Strengths

1. Fully backward-integrated retail chain-producer, distributor and exporter of fresh fruits and vegetables
2. Established in Bangalore -Locational advantage of  suitable climate, availability of sufficient infrastructure, technical manpower, advanced technology  and skilled labourers 
3. Strong International presence in Australia, Europe and Middle east
4. A deep, focused product portfolio-a very high variety of English and Indian fruits and vegetables

Weaknesses

1.Perishable nature of products- need fast turnover in stores
2.Limited stores compared to leading players
3.Rising cost of operations due to higher cost of production, fuel etc.

Opportunities

1.To seek geographical expansion into other states
2.Seek diversification by offering fruits and vegetables for purposes such as weddings, festivals in well packaged forms apart from household consumption
3.Build brand equity for the brand through advertising and promotions

Threats

1.Rising competition in organized retail sector from new retail chains in fresh fruits and vegetables category such as Reliance fresh, Big apple

2. Unpredictability and variability of monsoons
3.Rising labor and Transportation Costs

Competition

Competitors

1.6Ten convenience stores
2.Reliance Fresh
3.Big Apple

4.Food Bazaar



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: