SWOT Analysis of Namdharis Fresh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lifestyle and Retail
Produce and sell premium, best quality and fresh fruits and vegetables
Merchandise retail stores for fresh fruits and vegetables
Households and institutional clients such as hotels and food chains
Offering fresh, high quality and wide variety at genuine prices
1. Fully backward-integrated retail chain-producer, distributor and exporter of fresh fruits and vegetables 2. Established in Bangalore -Locational advantage of suitable climate, availability of sufficient infrastructure, technical manpower, advanced technology and skilled labourers 3. Strong International presence in Australia, Europe and Middle east 4. A deep, focused product portfolio-a very high variety of English and Indian fruits and vegetables
1.Perishable nature of products- need fast turnover in stores 2.Limited stores compared to leading players 3.Rising cost of operations due to higher cost of production, fuel etc.
1.To seek geographical expansion into other states 2.Seek diversification by offering fruits and vegetables for purposes such as weddings, festivals in well packaged forms apart from household consumption 3.Build brand equity for the brand through advertising and promotions
1.Rising competition in organized retail sector from new retail chains in fresh fruits and vegetables category such as Reliance fresh, Big apple
2. Unpredictability and variability of monsoons 3.Rising labor and Transportation Costs
1.6Ten convenience stores 2.Reliance Fresh 3.Big Apple
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