Metcash Food and Grocery SWOT Analysis, USP & Competitors
Posted in Lifestyle and Retail, Total Reads: 2850
SWOT Analysis of Metcash Food and Grocery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Metcash Food and Grocery
Lifestyle and Retail
Champion of the Independent Retailer
Champions the interests of the independent grocery, liquor, hardware and automotive parts sectors through its core competencies of buying, merchandising, marketing, brand building, distribution logistics and warehousing
Independent grocery stores
marketing and distribution specialist, supplying dry grocery and fresh foods to independent grocery stores
1. comprised of supermarket and convenience divisions supplying to approximately 3,100 independent stores across Australia including
1,300+ IGA branded stores, 700 FoodWorks stores and over 400 Lucky 7 (convenience) stores 2. The business is supported by 6 major distribution centres delivering dry, chilled, frozen, general merchandise and hair/beauty/cosmetics 3.Self owned private label brands 4. Has large economies of scale due to vast distribution network and multi-store formats
1.Highly imitable business modeland limited global presence 2.Internal issues between labour and managementis a concern
1.Vast scope of expansion outside Australia 2.Resort to marketing,advertising and promotions to promote the stores 3.Foray into online selling format
1.Rising global competition 2.Rising Inflation 3.Labour issues in Australia
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