Metcash Food and Grocery SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2676
Advertisements

SWOT Analysis of Metcash Food and Grocery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Metcash Food and Grocery

Parent Company

Metcash

Category

Food retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Champion of the Independent Retailer

USP

Champions the interests of the independent grocery, liquor, hardware and automotive parts sectors through its core competencies of buying, merchandising, marketing, brand building, distribution logistics and warehousing

STP

Segment

Supermarket

Target Group

Independent grocery stores

Positioning

marketing and distribution specialist, supplying dry grocery and fresh foods to independent grocery stores

SWOT Analysis

Strengths

1. comprised of supermarket and convenience divisions supplying to approximately 3,100 independent stores across Australia including

1,300+ IGA branded stores, 700 FoodWorks stores and over 400 Lucky 7 (convenience) stores
2. The business is supported by 6 major distribution centres delivering dry, chilled, frozen, general merchandise and hair/beauty/cosmetics
3.Self owned private label brands
4. Has large economies of scale due to vast distribution network and multi-store formats

Weaknesses

1.Highly imitable business modeland limited global presence
2.Internal issues between labour and managementis a concern

Opportunities

1.Vast scope of expansion  outside Australia
2.Resort to marketing,advertising and promotions to promote the stores
3.Foray into online selling format

Threats

1.Rising global competition
2.Rising Inflation
3.Labour issues in Australia

Competition

Competitors

1.Woolworths
2.Safeway
3.Big W

4.Wesfarmers



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: