SWOT Analysis of Food Bazaar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Pantaloon Retail(India) Ltd. , A future Group Venture
Lifestyle and Retail
Unseen blend of a typical Indian bazaar and International supermarket atmosphere.
Price sensitive households
Population across India one and India two segments
Providing our customers with the flavors that they are looking for and in a range that offers them a delightful choice experience, supplemented by timely delivery and convenience
1. Considered India’s Walmart : High brand presence and equity, roped in popular celebrities 2. Extremely strong presence in local Indian markets 3. Business rests upon Variety, quality, affordability and convenience 4. Extremely wide product portfolio, large number of SKUs and attractive promotions and offers
5. Extensive availability of multi brand products
1.Lack of brand presence and awareness outside India 2.A one-size-fit-all strategy across all its stores without considering local, regional, demographic, age, cultural variations etc. that lead to varied consumer choices
1.Use of technology and financial services to offer more value-add services to its customers 2. Growth through increasing presence in rural markets 3.Developing and promoting private label brands which have higher margins
1. Perception of Low prices to be seen as low quality products in Indian consumers mind 2.Increasing presence of local and global competitors in food retail 3.Rising costs of labour, fuel etc.
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