Food Bazaar SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1843
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SWOT Analysis of Food Bazaar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Food Bazaar

Parent Company

Pantaloon Retail(India) Ltd. , A future Group Venture

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Wholesale Prices

USP

Unseen blend of a typical Indian bazaar and International supermarket atmosphere.

STP

Segment

Price sensitive households

Target Group

Population across India one and India two segments

Positioning

Providing our customers with the flavors that they are looking for and in a range that offers them a delightful choice experience, supplemented by timely delivery and convenience

SWOT Analysis

Strengths

1. Considered India’s Walmart : High brand presence and equity, roped in popular celebrities
2. Extremely strong presence in local Indian markets
3. Business rests upon Variety, quality, affordability and convenience
4. Extremely wide product portfolio, large number of SKUs and attractive promotions and offers

5. Extensive availability of multi brand products

Weaknesses

1.Lack of brand presence and awareness outside India
2.A one-size-fit-all strategy across all its stores without considering local, regional, demographic, age, cultural variations etc. that lead to varied consumer choices

Opportunities

1.Use of technology and financial services to offer more value-add services to its customers
2. Growth through increasing presence in rural markets
3.Developing and promoting private label brands which have higher margins

Threats

1. Perception of Low prices to be seen as low quality products in Indian consumers mind
2.Increasing presence of local and global competitors in food retail
3.Rising costs of labour, fuel etc.

Competition

Competitors

1.Reliance Retail
2.Mahindra and Mahindra Retail
3.Aditya Birla More



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