Nilgiris Store SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2165
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SWOT Analysis of Nilgiris Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nilgiris Store

Parent Company

Nilgiris Store

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

At the heart of great taste. Since 1905

USP

oldest and leaders in the series of supermarkets in South India; well-known to the locals for its high-quality services and products

STP

Segment

Price conscious, value-for-money seeking consumers

Target Group

Middle income households

Positioning

Quality products at competitive rates all under one roof

SWOT Analysis

Strengths

1. One of the oldest supermarket chains in India with origins dating back to 1905
2. Over 90 stores run in south India
3. Sells its own range of manufactured products with a very high brand recall value
4. Wide product portfolio across Dairy, Staples and Bakery

Weaknesses

1. Lack of advanced Information technology when comparedtoglobal competitors
2.No clear strategy for differentiation from its competitors

Opportunities

1.Expand into other states
2.Upgrade its IT Information Systems

Threats

1.Rising threat in retail sector from big foreign players like Walmart
2. Rising costs of inputs, fuel, labour, raw materials etc.

Competition

Competitors

1.Namdhari’s Fresh
2. Big apple
3.Local convenience stores



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