Nilgiris Store SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2117

SWOT Analysis of Nilgiris Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nilgiris Store

Parent Company

Nilgiris Store


Food Retail


Lifestyle and Retail

Tagline/ Slogan

At the heart of great taste. Since 1905


oldest and leaders in the series of supermarkets in South India; well-known to the locals for its high-quality services and products



Price conscious, value-for-money seeking consumers

Target Group

Middle income households


Quality products at competitive rates all under one roof

SWOT Analysis


1. One of the oldest supermarket chains in India with origins dating back to 1905
2. Over 90 stores run in south India
3. Sells its own range of manufactured products with a very high brand recall value
4. Wide product portfolio across Dairy, Staples and Bakery


1. Lack of advanced Information technology when comparedtoglobal competitors
2.No clear strategy for differentiation from its competitors


1.Expand into other states
2.Upgrade its IT Information Systems


1.Rising threat in retail sector from big foreign players like Walmart
2. Rising costs of inputs, fuel, labour, raw materials etc.



1.Namdhari’s Fresh
2. Big apple
3.Local convenience stores


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: