Nilgiris Store SWOT Analysis
Nilgiris Store is one of the leading brands in the lifestyle and retail sector. Nilgiris Store SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nilgiris Store:
Quick Glance:
Nilgiris Store Strengths
- One of the oldest supermarket chains in India with origins dating back to 1905
- Over 90 stores run in south India
- Sells its own range of manufactured products with a very high brand recall value
- Wide product portfolio across Dairy, Staples and Bakery
Above are the strengths in the SWOT Analysis of Nilgiris Store. The strengths of Nilgiris Store looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nilgiris Store Weaknesses
- Lack of advanced Information technology when comparedtoglobal competitors
- No clear strategy for differentiation from its competitors
These were the weaknesses in the Nilgiris Store SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nilgiris Store Opportunities
- Expand into other states
- Upgrade its IT Information Systems
Above we covered the opportunities in Nilgiris Store SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nilgiris Store Threats
- Rising threat in retail sector from big foreign players like Walmart
- Rising costs of inputs, fuel, labour, raw materials etc.
The threats in the SWOT Analysis of Nilgiris Store are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Nilgiris Store SWOT analysis.
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About Nilgiris Store
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Nilgiris Store Overview | |
|---|---|
| Parent Company |
Nilgiris Store |
| Category |
Food Retail |
| Sector | |
| Tagline/ Slogan |
At the heart of great taste. Since 1905 |
| USP |
oldest and leaders in the series of supermarkets in South India; well-known to the locals for its high-quality services and products |
| Nilgiris Store STP | |
| Segmentation |
Price conscious, value-for-money seeking consumers |
| Target Market |
Middle income households |
| Positioning |
Quality products at competitive rates all under one roof |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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