Safeway SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1856
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SWOT Analysis of Safeway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Safeway

Parent Company

Safeway Inc

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Ingredients for life

USP

‘Fresh to your Door’ services offered for free home delivery

STP

Segment

Large supermarkets for food product

Target Group

Lower, Middle income households

Positioning

Offering value-for –money

SWOT Analysis

Strengths

1. Strong Customer loyalty programmes offered to customers for brand loyalty
2. Extremely popular private label brands
3. Focus on online retailing
4. Popular campaigns and promotions offered frequently, e.g.- Safeway Fresh to your door campaign

5.One of the largest retail chain in North America

Weaknesses

1.Low brand recall outside North America
2.Increasing operating costsand highly imitable business model

Opportunities

1.Expand into emerging economies and other continents
2.Seek acquisitions and strategic partnerships to increase reach and number of stores
3. Explore other store formats such as hypermarkets etc.

Threats

1.Intensifying competition in organized retail
2.Low customer loyalty since they seek low prices
3.Threat from local convenience stores in countries like Russia, Netherlands

Competition

Competitors

1.Kroger’s
2.Walmart
3.Woolsworth



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