SWOT Analysis of Safeway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lifestyle and Retail
Ingredients for life
‘Fresh to your Door’ services offered for free home delivery
Large supermarkets for food product
Lower, Middle income households
Offering value-for –money
1. Strong Customer loyalty programmes offered to customers for brand loyalty 2. Extremely popular private label brands 3. Focus on online retailing 4. Popular campaigns and promotions offered frequently, e.g.- Safeway Fresh to your door campaign
5.One of the largest retail chain in North America
1.Low brand recall outside North America 2.Increasing operating costsand highly imitable business model
1.Expand into emerging economies and other continents 2.Seek acquisitions and strategic partnerships to increase reach and number of stores 3. Explore other store formats such as hypermarkets etc.
1.Intensifying competition in organized retail 2.Low customer loyalty since they seek low prices 3.Threat from local convenience stores in countries like Russia, Netherlands
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