SWOT Analysis of HealthCare REIT with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Health Care REIT
Portfolio spans the full spectrum of health care real estate, including senior living communities, medical office buildings, inpatient and outpatient medical centers and life science facilities
Real Estate Investment trust
Long term relationships with health care systems and senior living operators
Mainly U.S realestate investment
Health care organisations, hospitals
Meets financial needs of each client
1. Great control over the returns on its investment and revenue potential 2. Acquisitions to expand its growth 3. As it is a real estate operator HCN’s dependence on large tenants reduces 4. Experience of over 4 decades in the industry
5. Strong customer centric approach
1. Increased government regulation affects HCP’s collection of rents from tenants 2.Operates in few locations due to which geographic risk is high 3.Average occupancy rate for Senior Housing has dropped
1.Increasing aging baby boomers population 2.Increasing demand for medical office buildings 3.Geographic expansion
1. Changing government health care legislation 2.Fluctuating interest rates 3.Slowdown in healthcare industry
1.Health Care Property Investors 2.Ventas 3.Nationwide Health properties
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