HealthCare REIT SWOT Analysis, USP & Competitors

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SWOT Analysis of HealthCare REIT with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HealthCare REIT

Parent Company

Health Care REIT

Category

Portfolio spans the full spectrum of health care real estate, including senior living communities, medical office buildings, inpatient and outpatient medical centers and life science facilities

Sector

Real Estate Investment trust

Tagline/ Slogan

-

USP

Long term relationships with health care systems and senior living operators

STP

Segment

Mainly U.S realestate investment

Target Group

Health care organisations, hospitals

Positioning

Meets financial needs of each client

SWOT Analysis

Strengths

1. Great control over the returns on its investment and revenue potential
2. Acquisitions to expand its growth
3. As it is a real estate operator HCN’s dependence on large tenants reduces
4. Experience of over 4 decades in the industry

5. Strong customer centric approach

Weaknesses

1. Increased government regulation affects HCP’s collection of rents from tenants
2.Operates in few locations due to which geographic risk is high
3.Average occupancy rate for Senior Housing has dropped

Opportunities

1.Increasing aging baby boomers population
2.Increasing demand for medical office buildings
3.Geographic expansion

Threats

1. Changing government health care legislation
2.Fluctuating interest rates
3.Slowdown in healthcare industry

Competition

Competitors

1.Health Care Property Investors
2.Ventas
3.Nationwide Health properties



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