Mothercare SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3928
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SWOT Analysis of Mothercare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mothercare

Parent Company

Mothercare

Category

Baby care

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Provides good quality baby care solutions customized to the baby needs

STP

Segment

Baby care and children products and accessories

Target Group

Upper middle class families looking for quality baby care products

Positioning

Provides good quality baby care solutions customized to the baby needs

SWOT Analysis

Strengths

1. Attractive packaging for kids
2. Plethora of products and a wide range of accessories
3. Good product quality and strong employee force of over 5500 people

4. Has a presence in over 40 countries

5. More than 1,000 exclusive stores

Weaknesses

1. Yet to gain foothold in the emerging market
2. Many players in the segment means market share and margins are limited

Opportunities

1. Non-traditional promotions to increase word of mouth

2. Increase rural penetration

Threats

1. Excessive promotion of any product making it almost generic
2. Availability of cheap substitutes and low priced competitors

Competition

Competitors

1. Johnson & Johnson
2. Reckitt Benckiser
3. Paras Pharmaceuticals



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