Grupo Pao de Acucar SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1157
Advertisements

SWOT Analysis of Grupo Pao de Acucar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grupo Pao de Acucar

Parent Company

Companhia Brasileira de Distribuição

Category

Food retail

Sector

Lifestyle and retail

Tagline/ Slogan

Pacto Global

USP

The biggest Brazilian company engaged in business retailing of food, general merchandise, electronic goods, home appliances and other products

STP

Segment

Food retail chain stores

Target Group

Middle income group households

Positioning

Offering a wide array of food and food productsof high quality at affordable prices

SWOT Analysis

Strengths

1. One of the biggest retail company in Latin America by revenue and the second largest online retailer in Brazil;  has more than 1,650 stores throughout Brazil
2. Strong presence in online e-commerce
3.  Jointly owned by the Brazilian billionaire businessman Abílio Diniz & family, and by the French Groupe Casino
4. Operates through different store concepts (and different banner logos)from its supermarkets, hypermarkets to home appliance stores

5.Strong investment in building IT technology in its operations

6. Tie-up with Accenture consulting to achieve supply chain transformation

Weaknesses

1.Limited strong customer loyalty programs
2.Limited global presence; only across South America
3.No private Label brands

Opportunities

1.Seek growth in stores through acquisitions and alliance
2.Build brand equity through strong advertising and promotions and customer loyalty programs
3.Foray into its own in-store brands

Threats

1.Rising global competition in organized food retail
2.Sharp food and non-food inflation

Competition

Competitors

1.Cencosud
2.Jermino Martins
3.Ahold



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: