Grupo Pao de Acucar SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1116

SWOT Analysis of Grupo Pao de Acucar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grupo Pao de Acucar

Parent Company

Companhia Brasileira de Distribuição


Food retail


Lifestyle and retail

Tagline/ Slogan

Pacto Global


The biggest Brazilian company engaged in business retailing of food, general merchandise, electronic goods, home appliances and other products



Food retail chain stores

Target Group

Middle income group households


Offering a wide array of food and food productsof high quality at affordable prices

SWOT Analysis


1. One of the biggest retail company in Latin America by revenue and the second largest online retailer in Brazil;  has more than 1,650 stores throughout Brazil
2. Strong presence in online e-commerce
3.  Jointly owned by the Brazilian billionaire businessman Abílio Diniz & family, and by the French Groupe Casino
4. Operates through different store concepts (and different banner logos)from its supermarkets, hypermarkets to home appliance stores

5.Strong investment in building IT technology in its operations

6. Tie-up with Accenture consulting to achieve supply chain transformation


1.Limited strong customer loyalty programs
2.Limited global presence; only across South America
3.No private Label brands


1.Seek growth in stores through acquisitions and alliance
2.Build brand equity through strong advertising and promotions and customer loyalty programs
3.Foray into its own in-store brands


1.Rising global competition in organized food retail
2.Sharp food and non-food inflation



2.Jermino Martins


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