Jeronimo Martins Retail JMR SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 921

SWOT Analysis of Jeronimo Martins Retail JMR with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jeronimo Martins Retail JMR

Parent Company

Jerónimo Martins SGPS, SA


Food retail


Lifestyle and Retail

Tagline/ Slogan

Codzienne niskie ceny (Let yourself be surprised by our quality)


Prominent player in the food retail segment



Food supermarkets

Target Group

Middle income households


Meet the needs of millions of consumers, offering a value proposition based on quality at competitive prices every day

SWOT Analysis


1. Fully integrated operations in food production, distribution and services
2. Multiple store formats from cash-and-carry, supermarket to convenience stores
3. Exclusive tie-up with Unilever to sell Unilever-branded FMCG products through its stores
4. Portugal-based one of the largest food retail stores in south America with operations in Portugal, Poland, UK etc.

5. Strong market reputation and efficient operations


1.Presence limited to western countries
2.Rising debtsand limited market share is a conern


1.Introduction of innovative, valuable customer retention and loyalty programs
2.Growth in emerging economies
3.Strategic alliances and mergers to achieve larger economies of scale


1.Stiff competition from larger retail chains and new global chais entering into countries like Portugal, Poland etc.
2. Tough economic scenario leading to lower scope for growth, falling consumer demand
3.Rising costs of operation and fuel, fod items etc.



1.Grupopão de açúcar


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