SWOT Analysis of Jeronimo Martins Retail JMR with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Jeronimo Martins Retail JMR
Jerónimo Martins SGPS, SA
Lifestyle and Retail
Codzienne niskie ceny (Let yourself be surprised by our quality)
Prominent player in the food retail segment
Middle income households
Meet the needs of millions of consumers, offering a value proposition based on quality at competitive prices every day
1. Fully integrated operations in food production, distribution and services 2. Multiple store formats from cash-and-carry, supermarket to convenience stores 3. Exclusive tie-up with Unilever to sell Unilever-branded FMCG products through its stores 4. Portugal-based one of the largest food retail stores in south America with operations in Portugal, Poland, UK etc.
5. Strong market reputation and efficient operations
1.Presence limited to western countries 2.Rising debtsand limited market share is a conern
1.Introduction of innovative, valuable customer retention and loyalty programs 2.Growth in emerging economies 3.Strategic alliances and mergers to achieve larger economies of scale
1.Stiff competition from larger retail chains and new global chais entering into countries like Portugal, Poland etc. 2. Tough economic scenario leading to lower scope for growth, falling consumer demand 3.Rising costs of operation and fuel, fod items etc.
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