Jeronimo Martins Retail JMR SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1243
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SWOT Analysis of Jeronimo Martins Retail JMR with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jeronimo Martins Retail JMR

Parent Company

Jerónimo Martins SGPS, SA

Category

Food retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Codzienne niskie ceny (Let yourself be surprised by our quality)

USP

Prominent player in the food retail segment

STP

Segment

Food supermarkets

Target Group

Middle income households

Positioning

Meet the needs of millions of consumers, offering a value proposition based on quality at competitive prices every day

SWOT Analysis

Strengths

1. Fully integrated operations in food production, distribution and services
2. Multiple store formats from cash-and-carry, supermarket to convenience stores
3. Exclusive tie-up with Unilever to sell Unilever-branded FMCG products through its stores
4. Portugal-based one of the largest food retail stores in south America with operations in Portugal, Poland, UK etc.

5. Strong market reputation and efficient operations

Weaknesses

1.Presence limited to western countries
2.Rising debtsand limited market share is a conern

Opportunities

1.Introduction of innovative, valuable customer retention and loyalty programs
2.Growth in emerging economies
3.Strategic alliances and mergers to achieve larger economies of scale

Threats

1.Stiff competition from larger retail chains and new global chais entering into countries like Portugal, Poland etc.
2. Tough economic scenario leading to lower scope for growth, falling consumer demand
3.Rising costs of operation and fuel, fod items etc.

Competition

Competitors

1.Grupopão de açúcar
2.Cencosud
3.Ahold


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