Supervalu Store SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 905
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SWOT Analysis of Supervalu Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Supervalu Store

Parent Company

Supervalu Inc. , USA

Category

Food retail

Sector

Lifestyle and Retail

Tagline/ Slogan

America’s neighbourhood grocer

USP

Blending value, service and selection to best address the needs of the households it serves to

STP

Segment

Food and Drug Retail

Target Group

Local households

Positioning

Serving a wide range of customers in neighborhoods nationwide, through stores ranging from hard discount to traditional and premium grocery formats

SWOT Analysis

Strengths

1. Varied retail formats offering a broad array of products and private label brands through owned, licensed, franchised and affiliated stores.
2. Strategic Acquisition of New Albertsons
3. Reduction in debt and efficient managing of operating costs
4. Strong supply chain abilities

5. Third-largest food retailing company in the United States

Weaknesses

1.Poor brand recalls among consumerscompared to leading brands
2.Weak inventory turnover ratio

Opportunities

1.Increasing demand for organic products and hence auguring sales
2.Increasing popularity of its private label goods through extensive advertising
3.Increasing online sales

Threats

1.Rising Labour wages in USA
2.Soaring food and non-food product inflation
3.Threat from mushrooming competition in organised retail sector

Competition

Competitors

1.Kroger
2.Safeway
3.Walmart



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