SWOT Analysis of Supervalu Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Supervalu Inc. , USA
Lifestyle and Retail
America’s neighbourhood grocer
Blending value, service and selection to best address the needs of the households it serves to
Food and Drug Retail
Serving a wide range of customers in neighborhoods nationwide, through stores ranging from hard discount to traditional and premium grocery formats
1. Varied retail formats offering a broad array of products and private label brands through owned, licensed, franchised and affiliated stores. 2. Strategic Acquisition of New Albertsons 3. Reduction in debt and efficient managing of operating costs 4. Strong supply chain abilities
5. Third-largest food retailing company in the United States
1.Poor brand recalls among consumerscompared to leading brands 2.Weak inventory turnover ratio
1.Increasing demand for organic products and hence auguring sales 2.Increasing popularity of its private label goods through extensive advertising 3.Increasing online sales
1.Rising Labour wages in USA 2.Soaring food and non-food product inflation 3.Threat from mushrooming competition in organised retail sector
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