Sun Art Retail SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 721
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SWOT Analysis of Sun Art Retail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sun Art Retail

Parent Company

JV Ruentex Group and GroupeAuchan SA

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

To sell more and more high quality products to more and more customers at lower and lower prices

USP

Prominent player in the food retail business

STP

Segment

Hypermarket

Target Group

Price sensitive households who prefer shopping under one roof for groceries

Positioning

Everyday low prices for daily household food items

SWOT Analysis

Strengths

1. One of the largest and fastest growing hypermarket operators in China in terms of sales and market share 
2. Widely spread stores in a large number of tier-1,2 and 3 cities - 240 hypermarket complexes across 24 out of 31 provinces, autonomous regions and municipalities in China.
3. Offers an extremely wide and deep assortment of products

4. Streamlined operations and efficient workforce

Weaknesses

1.Lower prices may leave a perception of low quality among consumers
2.Difficult to manage store operating costs in rising inflation scenario

Opportunities

1.Resort to large scale advertising to build brand equity
2.Lookout for potential synergies through strategic alliances

Threats

1. Stiff competition from the government owned retail sotre-China resource enterprise
2.High labour wages in China
3.Low impetus given to private players in Chinese economy

Competition

Competitors

1.Auchan China Group
2.Lianhua stores
3.China resources Enterprise



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