SWOT Analysis of Sun Art Retail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Sun Art Retail
JV Ruentex Group and GroupeAuchan SA
Lifestyle and Retail
To sell more and more high quality products to more and more customers at lower and lower prices
Prominent player in the food retail business
Price sensitive households who prefer shopping under one roof for groceries
Everyday low prices for daily household food items
1. One of the largest and fastest growing hypermarket operators in China in terms of sales and market share 2. Widely spread stores in a large number of tier-1,2 and 3 cities - 240 hypermarket complexes across 24 out of 31 provinces, autonomous regions and municipalities in China. 3. Offers an extremely wide and deep assortment of products
4. Streamlined operations and efficient workforce
1.Lower prices may leave a perception of low quality among consumers 2.Difficult to manage store operating costs in rising inflation scenario
1.Resort to large scale advertising to build brand equity 2.Lookout for potential synergies through strategic alliances
1. Stiff competition from the government owned retail sotre-China resource enterprise 2.High labour wages in China 3.Low impetus given to private players in Chinese economy
1.Auchan China Group 2.Lianhua stores 3.China resources Enterprise
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