SWOT Analysis of Couche-Tard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Alimentation Couche-Tard Inc.
Lifestyle and Retail
The little corner store
Known for its widespread accessibility largely through gas and fuel stations
On-the-go shoppers, people who are travelling and local households
Small convenience stores that stock food and beverage items, motor fuel and other products and services
1. One of the largest company-owned convenience store operators in the world with more than 13,000 stores across Canada, the United States, Europe, Mexico, Japan, China, and Indonesia. 2. Extensive product line of private brands s 3. On-the-run format of stores i.e. large number of Couche-tard stores can be found in fuel stations etc. offering food and beverages till late in night 4. Extensive growth seen from acquisitions of Irving Oil stores, Statoil, Casey general stores etc.
1.Limited presence on the online e-commerce channel 2.No presence in emergingpotential countries like India, Russia etc
1. Extensive advertising 2.Opening of stores in more residential areas to acquire a character of a large, organized convenience store 3. Growth in emerging economies through alliances and acquisitions
1. Increasing competition in organized retail across multiple store formats 2.Rising food, fuel prices globally
1.7- eleven stores 2.Exxon Mobile stores 3.Royal Dutch Shell Plc
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