Couche-Tard SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1745
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SWOT Analysis of Couche-Tard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Couche-Tard

Parent Company

Alimentation Couche-Tard Inc.

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

The little corner store

USP

Known for its widespread accessibility largely through gas and fuel stations

STP

Segment

Convenience stores

Target Group

On-the-go shoppers, people who are travelling and local households

Positioning

Small convenience stores that stock food and beverage items,  motor fuel and other products and services

SWOT Analysis

Strengths

1. One of the largest company-owned convenience store operators in the world with more than 13,000 stores across Canada, the United States, Europe, Mexico, Japan, China, and Indonesia.
2. Extensive product line of private brands s
3. On-the-run format of stores i.e. large number of Couche-tard stores can be found in fuel stations etc. offering food and beverages till late in night
4. Extensive growth seen from acquisitions of Irving Oil stores, Statoil, Casey general stores etc.

Weaknesses

1.Limited presence on the online e-commerce channel
2.No presence in emergingpotential countries like India, Russia etc

Opportunities

1. Extensive advertising
2.Opening of stores in more residential areas to acquire a character of a large, organized convenience store 
3. Growth in emerging economies through alliances and acquisitions

Threats

1. Increasing competition in organized retail across multiple store formats
2.Rising food, fuel prices globally

Competition

Competitors

1.7- eleven stores
2.Exxon Mobile stores
3.Royal Dutch Shell Plc



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