Godrej Natures Basket SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2375

SWOT Analysis of Godrej Natures Basket with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Natures Basket

Parent Company

Godrej Group


Food Retail


Lifestyle and Retail

Tagline/ Slogan

World Food Store


International and gourmet food selection



Supermarket retail segment

Target Group

Up-market urban consumers


To be India’s foremost retail destination for fine foods from across the World. The Gourmet retail chain stocks the best international and domestic wines, cold cuts, meats, cheese, organic foods and a large variety of pastas, noodles, beverages, exotic and rare ingredients, meals, sauces, preserves and packaged food from around the world.

SWOT Analysis


1. Differentiates itself from other supermarkets by offering a wide variety of international brands of varied food products
2. Offers value-added such as home delivery, customer credit, customer loyalty programs, clubs etc.
3. Extremely friendly and well-trained staff
4. Strategically located gourmet stores at high street locations in metro cities

5. Strong backing of parent company helps establish brand image


1.The stores operations have still not achieved break-even financially
2.Future growth calls for huge investment expenditure and debt


1.Gourmet retails sector in India is still small and niche-few competitors in India
2. This segment has massive buying power, is relatively price insensitive and growing fast.
3.Foray into online e-commerce selling channel


1.Rising attrition rates and labour cost in India
2.Recession in real estate sector and rising cost of land and development



2. Carrefour


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