Herbalife SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3021
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SWOT Analysis of Herbalife with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Herbalife

Parent Company

Herbalife Pvt. Ltd.

Category

Drug retail

Sector

Lifestyle and retail

Tagline/ Slogan

Nutrition for a better life

USP

network marketing approach and outstanding product offerings make Herbalife the best company in this space

STP

Segment

Drug retail store

Target Group

Heath conscious individuals belonging to middle and high income segments

Positioning

a global marketing company that sells weight management, supplemental, energy and fitness products to a variety of markets and countries worldwide

SWOT Analysis

Strengths

1. Outstanding product offerings of high quality, utility and brand image
2. The company has put in a place a sound network marketing approach that is reaping higher sales
3. Product portfolio decided by scientific, data backed analysis of past purchase patterns, consumer preferences etc.
4. Geographically diverse business with its footprint in many countries

Weaknesses

1. Scepticism in the minds of the consumers about side effects of herbal or other drugs claiming weight-loss and heath management
2. Insufficient popularity in many countries

Opportunities

1.The opportunity for accreditation or certification of its whole business or individual products by medical rating agencies
2.Introducing useful customer loyalty schemes
3.Training the workforce better

Threats

1.Threats from increasing competition in this segment by big players
2.Rising cost of R&D in drug discovery and development
3.Governmental legislations and limitations related to health care

Competition

Competitors

1.Walgreen
2.Shoppers Drug mart
3.Riteaid



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