SWOT Analysis of Herbalife with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Herbalife Pvt. Ltd.
Lifestyle and retail
Nutrition for a better life
network marketing approach and outstanding product offerings make Herbalife the best company in this space
Drug retail store
Heath conscious individuals belonging to middle and high income segments
a global marketing company that sells weight management, supplemental, energy and fitness products to a variety of markets and countries worldwide
1. Outstanding product offerings of high quality, utility and brand image 2. The company has put in a place a sound network marketing approach that is reaping higher sales 3. Product portfolio decided by scientific, data backed analysis of past purchase patterns, consumer preferences etc. 4. Geographically diverse business with its footprint in many countries
1. Scepticism in the minds of the consumers about side effects of herbal or other drugs claiming weight-loss and heath management 2. Insufficient popularity in many countries
1.The opportunity for accreditation or certification of its whole business or individual products by medical rating agencies 2.Introducing useful customer loyalty schemes 3.Training the workforce better
1.Threats from increasing competition in this segment by big players 2.Rising cost of R&D in drug discovery and development 3.Governmental legislations and limitations related to health care
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