Whole Foods Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5638
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SWOT Analysis of Whole Foods Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Whole Foods Market

Parent Company

Whole food Market Inc., USA

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

America’s healthiest food store

USP

Differentiation from competitors by focus on high quality fresh produce, organic and healthy food products

STP

Segment

Grocery store, Healthy food store

Target Corporation Group

Health conscious individuals who value quality

Positioning

Emphasis on high quality, fresh produce and organic,  healthy food items

SWOT Analysis

Strengths

1. Whole Foods remains the marquee brand in organics, especially after its acquisition of Wild Oats. Its competition basically amounts to the Joe's and traditional grocers that are devoting more of their shelves to organic items

2. Selling premium organic groceries in an upscale setting provides a little more wiggle room in mark-ups than traditional supermarkets

3. Good presence in US

4. Availability of diverse range of food products

Weaknesses

1. Despite its competitive, value-based pricing  for food products, the healthy food products still are perceived to be costlier than the products sold by competitors

2. Saturating the market also finds Whole Foods entering smaller markets with smaller stores.

Opportunities

1. International expansion

2. Private label growth

3. Value added services such as in-store health clinic, consultation services could be provided

Threats

1. Wal-Mart continues to push into groceries, with Target Corporation following suit. Their organic offerings are limited at the moment, but they have the ability to compete aggressively on price

2. Rising labour and fuel costs

3. Downfall in economy will discourage customer from purchasing high quality, premium health food products

Competition

Competitors

1.Walmart
2.Target Corporation
3.Safeway

4.Supervalu



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