Seven and I Holdings SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1053
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SWOT Analysis of Seven and I Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Seven and I Holdings

Parent Company

Seven and I Holdings Co Ltd

Category

Food retail

Sector

Lifestyle and retail

Tagline/ Slogan

It’s a new day

USP

Value for money

STP

Segment

Convenience stores

Target Group

Price sensitive lower and middle income households

Positioning

A world class grocery shopping experience

SWOT Analysis

Strengths

1. The largest distribution and retailing chain in Japan
2. Witnessed extensive growth through acquisition of 7 eleven inc. of US to become leader in convenience store format
3. Offer services across varies store formats-Superstores, department stores, convenience stores, supermarkets, restaurants and financial services

4. Strong presence across  Japan

Weaknesses

1.Lack of international presence and brand awareness
2.Rising operating costs

Opportunities

1.See extensive growth through the 7 eleven convenience store formats in emerging economies
2.Enter into strategic alliances
3.Promote sales through its line of private brands

Threats

1.Downfall of the Japanese economy
2.Rising competition from other international retailers
3.Rising cost of food articles and fuel

Competition

Competitors

1.Daimaru
2.Walmart
3.Hankyu department stores



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