Magnit SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1062
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SWOT Analysis of Magnit with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Magnit

Parent Company

Magnit Holding

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Always low prices

USP

A full assortment of goods for the whole family in a single location

STP

Segment

Hypermarkets and Discount stores

Target Group

Middle income households

Positioning

Low cost, high quality and high variety food and non-food goods store

SWOT Analysis

Strengths

1. Has more than 5.309 stores in more than 1.389 locations, being 5.006 convenience stores, 93 hypermarkets and 2010 cosmetics stores.
2. Focus on selling low-cost Russian made products rather and expensive, imported food products
3. Extremely popular multi-format retail stores
4. Largest food retailer in Russia by number of stores

Weaknesses

1. Concentrated on building a discount network of stores in the far-flung regions.
2. Based in the south-western city of Krasnodar, has ignored Moscow completely – Europe’s biggest city that accounts for a quarter of Russia’s GDP by itself

Opportunities

1.High growth potential of the 200 billion food retail industry in Russia
2. Rising demand for organic food products in Russia
3.Opportunity of setting u stores in mainstream city markets

Threats

1.Rising competition from other retail companies
2.Incrrasing operating costs due to higher fuel prices
3.Susceptible to exchange rate fluctuations

Competition

Competitors

1.X5 retail Group
2.Auchan
3.Walmart



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