SWOT Analysis of Magnit with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lifestyle and Retail
Always low prices
A full assortment of goods for the whole family in a single location
Hypermarkets and Discount stores
Middle income households
Low cost, high quality and high variety food and non-food goods store
1. Has more than 5.309 stores in more than 1.389 locations, being 5.006 convenience stores, 93 hypermarkets and 2010 cosmetics stores. 2. Focus on selling low-cost Russian made products rather and expensive, imported food products 3. Extremely popular multi-format retail stores 4. Largest food retailer in Russia by number of stores
1. Concentrated on building a discount network of stores in the far-flung regions. 2. Based in the south-western city of Krasnodar, has ignored Moscow completely – Europe’s biggest city that accounts for a quarter of Russia’s GDP by itself
1.High growth potential of the 200 billion food retail industry in Russia 2. Rising demand for organic food products in Russia 3.Opportunity of setting u stores in mainstream city markets
1.Rising competition from other retail companies 2.Incrrasing operating costs due to higher fuel prices 3.Susceptible to exchange rate fluctuations
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