Kroger SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2953
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SWOT Analysis of Kroger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kroger

Parent Company

Kroger Inc. , USA

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Right Store.Right Prices; Costs less to get more.

USP

America’s largest grocery store in terms of sales and widespread presence in America

STP

Segment

Supermarket

Target Group

Middle and low income households

Positioning

Supermarket  which has the best prices

SWOT Analysis

Strengths

1. A fully integrated retail store with its own operations from manufacturing of food products to distribution, selling and promotion
2. Multi-brand, multi-format retail operations lending sound experience and economies of scale
3. Innovative services offered such as financial services, in-store health clinics, Disney magic selections for kids, in-store consultants
4.A wide and deep product portfolio with a huge number of widely popular private label brands

5. Very popular retail rand in USA, 2nd largest in terms of volume, has over 3400 stores

Weaknesses

1. Operating Expenditure structure is quite high
2.Productibity across the stores varies and execution is not uniform

3. Limited geographic presence compared to leading global retailers

Opportunities

1.Strategic Expansion plans across different countries
2.Increased emphasis on private label brands
3.Centralize decision making and planning process in order to maintain operating efficiency

Threats

1.Rising labor costs in America
2.Traditional and non-traditional competitors trending into the competition
3.Inflation leading to lower profit margins

Competition

Competitors

1.Walmart
2.Carrefour
3.Tesco



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