Colruyt SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2242
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SWOT Analysis of Colruyt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Colruyt

Parent Company

 Établissements Franz Colruyt S.A

Category

Food retail

Sector

Lifestyle and Retail

Tagline/ Slogan

LaagstePrijzen in voiding

USP

Always low prices

STP

Segment

Discount Supermarkets

Target Group

Middle income household

Positioning

Low-cost retail chain offering high quality food and non-food products at everyday low prices

SWOT Analysis

Strengths

1. Family-owned retail corporation with over 200 locations in Belgium, one of the major players in Belgium among discount retail chains
2. First in the country to open up an exclusive organic supermarket called Bio-planet.
3. Operates across multi-format stores such as Okay chain of grocery stores, Dreamland toyshop stores etc.

Weaknesses

1. In the wake of rising prices, difficulty to maintain the low-cost model
2. Lack of uniformity in services rendered across different stores in different locations

Opportunities

1.Expansion into other geographical locations
2.Focus on strong advertising to build brand name

Threats

1.Rising global competition in retail industry
2.Inflation in food prices
3.Recessionary economic scenario

Competition

Competitors

1.ALDI
2.LIDL
3.Delhaize


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