SWOT Analysis of Colruyt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Établissements Franz Colruyt S.A
Lifestyle and Retail
LaagstePrijzen in voiding
Always low prices
Middle income household
Low-cost retail chain offering high quality food and non-food products at everyday low prices
1. Family-owned retail corporation with over 200 locations in Belgium, one of the major players in Belgium among discount retail chains 2. First in the country to open up an exclusive organic supermarket called Bio-planet. 3. Operates across multi-format stores such as Okay chain of grocery stores, Dreamland toyshop stores etc.
1. In the wake of rising prices, difficulty to maintain the low-cost model 2. Lack of uniformity in services rendered across different stores in different locations
1.Expansion into other geographical locations 2.Focus on strong advertising to build brand name
1.Rising global competition in retail industry 2.Inflation in food prices 3.Recessionary economic scenario
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