CP ALL Public Company Limited SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2867
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SWOT Analysis of CP ALL Public Company Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CP ALL Public Company Limited

Parent Company

 Charoen Pokphand Group

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Life is better with ALL

USP

Value for money

STP

Segment

Convenience stores

Target Group

Price sensitive lower and middle income households

Positioning

A world class grocery shopping experience

SWOT Analysis

Strengths

1. Operates 5,790 convenience stores under the 7-Eleven trademark in Thailand, which is the 3rd largest number of stores worldwide, after the US and Japan
2. Significant presence in online selling
3. High brand awareness and customer loyalty

Weaknesses

1.Highly imitable business model
2.Increasing operating costs
3.Variability in quality of services rendered across different stores

Opportunities

1.See extensive growth through the 7-Eleven convenience store formats in emerging economies
2.Enter into strategic alliances
3.Promote sales through its line of private brands

4. Rising middle class

Threats

1.Downfall of the global economy
2.Rising competition from other international retailers
3.Rising cost of food articles and fuel

Competition

Competitors

1.Lawson 
2.Family Mart


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