SWOT Analysis of Delhaize with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Delhaize Group, Romania
Lifestyle and Retail
Get Your Lion's Share
Quality food at Low prices
Middle income Households
Low cost provider of a large variety of food products without compromising on quality
1. Food retailer headquartered in Belgium which operates in seven countries. Second largest company in Belgium. 2. Food lion is the largest subsidiary of Delhaize group, the largest food retail in Belgium which is highly renowned 3. Delhaize America stores use a common private brand called Home 360 which is very high selling and profitable 4. A very stable and low operating cost business model
1.Received negative publicity due to its workforce and labour management issues 2.High variability in services across different stores
1.Identify unprofitable stores and decide to close or how to make them profitable 2.Boost sales through consumer promotions and attractive schemes 3.Enter into strategic alliances to strengthen business
1.Rising competition from global retailers 2.Economic Recession 3.Rising food, fuel and labour costs
Browse marketing analysis of more brands and companies similar to Delhaize. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.