Empire Retail SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1610
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SWOT Analysis of Empire Retail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Empire Retail

Parent Company

Empire Group

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Delivering the future

USP

International , modern shopping experience

STP

Segment

Supermarket

Target Group

Middle income households

Positioning

Offering our customers everyday top quality products at the lowest possible price.

SWOT Analysis

Strengths

1.One of Qatar fastest growing retail stores with multiple formats and retailing food, apparel, fashion, electronics, lifestyle products, house hold.
2. Offer an extensive range of over 1200 different products in its spacious stores- wide selection of dairy products, frozen foods, sausages, fresh meat and poultry, fruit and veg
3. Fully vertically integrated business model
4. Strong brand image in areas of presence

Weaknesses

1.Low brand recall outside Qatar
2.Increasing operating costs
3.Highly imitable business model

Opportunities

1. Expand the number of stores into other locations
2. Seek acquisitions and strategic partnerships to increase reach and number of stores
3. Profitability growth through private label growth

Threats

1.Intensifying competition in organized retail
2.Low customer loyalty since they seek low prices
3.Rising costs of fuel, labour and raw materials

Competition

Competitors

1.Food Palace
2.LuLu Hypermarkets
3.Giant Stores


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