SWOT Analysis of Empire Retail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lifestyle and Retail
Delivering the future
International , modern shopping experience
Middle income households
Offering our customers everyday top quality products at the lowest possible price.
1.One of Qatar fastest growing retail stores with multiple formats and retailing food, apparel, fashion, electronics, lifestyle products, house hold. 2. Offer an extensive range of over 1200 different products in its spacious stores- wide selection of dairy products, frozen foods, sausages, fresh meat and poultry, fruit and veg 3. Fully vertically integrated business model 4. Strong brand image in areas of presence
1.Low brand recall outside Qatar 2.Increasing operating costs 3.Highly imitable business model
1. Expand the number of stores into other locations 2. Seek acquisitions and strategic partnerships to increase reach and number of stores 3. Profitability growth through private label growth
1.Intensifying competition in organized retail 2.Low customer loyalty since they seek low prices 3.Rising costs of fuel, labour and raw materials
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