George Weston SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1103
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SWOT Analysis of George Weston with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

George Weston

Parent Company

Associated British Foods PLC

Category

Food Retail

Sector

Lifestyle and retail

Tagline/ Slogan

The best food in the business

USP

Makes some of Australia & New Zealand's favourite and most innovative products; extremely popular brands especially in bakery

STP

Segment

Food stores

Target Group

Middle income households

Positioning

To delight people every day with the simple pleasure of good food

SWOT Analysis

Strengths

1.Structured into four businesses in Australia and New Zealand.

Responsible for a range of activities including innovating, manufacturing, marketing, selling and distributing products.
2. Employ more than 6,500 people across 60 sites in Australia and New Zealand.
3. High Brand image with popular products such as Tip Top,Weston Milling, Jasol, KrCastlemaine etc.
4. Large Economies of Scale

Weaknesses

1.Perishable nature of its home produced goods put a pressure on inventory costs
2.Rising competition in Australia
3.Managing Internal Labour issues

Opportunities

1.Rising Middle Class
2.Scope towards focusing on developing healthy whole diet foods due to rising consumer preferences
3.Expansion of its existing product line

Threats

1.Stiff Competition with other chains
2.Rising costs of raw material and fuel

Competition

Competitors

1.WoolsWorth
2.TESCO
3.Coles Supermarket


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