Finnatis Casino Groupe SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1435
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SWOT Analysis of Finnatis Casino Groupe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Finnatis Casino Groupe

Parent Company

Finnatis SA

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Convenient shopping at affordable prices

STP

Segment

Supermarkets

Target Group

Price sensitive households

Positioning

Offering  the daily needs of a household under one roof at affordable prices

SWOT Analysis

Strengths

1. One of the largest food centres in France (headquartered in Paris) with 180,000 employees
2. Multi store formats such as supermarkets, convenience stores and hypermarkets
3. A recognized brand in exclusive stores for sports goods and accessories too under the brands name of Groupe GO sport.
4. The company owns and operates mini markets such as, Petit Casino, Spar, Vival, unique city mart concepts such as, Monoprix, Monop, Beauty Monop, discount stores such as Franprix, Leader Price, Casino supermarkets, and Geant Casino hypermarkets.

Weaknesses

1. Limited geographical presence- Present only in France, Poland and neighboring countries
2. Limited Customer loyalty programmes
3.Inadequate spending on advertising and brand building

Opportunities

1.Seek expansion into other European and Asian Countries
2.Introduction of popular customer loyalty promotions and programmes
3.Growth through private label development and strategic alliances with other firms

Threats

1.Intensifying global competition from big, existing as well as new players in the retail industry
2.The impending recession in the global economy and rising inflation

Competition

Competitors

1. Casino Guichard-Perrachon SA
2. GECINA SA
3. Guyenne etGascogne S.A.


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