Arteagas Food Center SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 604
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SWOT Analysis of Arteagas Food Center with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arteagas Food Center

Parent Company

Arteagas Food Center

Category

Food and Groceries

Sector

Lifestyle and Retail

Tagline/ Slogan

Quality in the Palm of Your Hand

USP

Fresh products

STP

Segment

People who prefer high quality and fresh grocery products

Target Group

Lower and upper middle class

Positioning

Great selection of fresh and inexpensive produce

SWOT Analysis

Strengths

1. Brand appeal in the cities where it operates
2. Popular amongst Hispanics, the second largest minority population in USA
3. Ability to source high quality groceries at inexpensive rates

4. The store has its presence in over 10 locations in the US

Weaknesses

1. Lack of nationwide and state-wide brand appeal
2. Lack of a well-designed and functional online retail channel compared to bigger retail brands

Opportunities

1.Expand into other Hispanic dominated areas in USA

2. Use Internet as a retail and promotion channel

3. More expansion in US as well as international markets

Threats

1.Larger competitors can offer similar products and use financial muscle to promote them
2.Financial risk due to debt structure

3. Economic fluctuations can affect the operations

Competition

Competitors

1.Walmart
2. Target
3. Whole Foods

 


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