SWOT Analysis of Bargain Booze with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Off license and convenience store
Lifestyle and Retail
For people who like bargains & booze
Helping independent retailers by negotiating best deals and delivering value
Price sensitive group
Middle class adults in the UK
Affordable alcohol retailer
1. Operating in 600+ franchisee-owned stores in UK 2. Secure the best deals for products through negotiation 3. Efficient distribution system in the UK 4.Strategic partnerships helping grow in new product segments
5. The brand is also promoting its services through TVCs
1. Brand appeal is not significant with very few ad campaigns 2. Lack of high margin premium and luxury product assortment
1.Loyalty programs can be used to retain customers and gather data on consumer preferences 2. Internet as a retail channel offers new avenues for growth 3.Growth opportunities in sales of craft ale
1.Competition from online alcohol retailers 2.Economic woes of the target segment in UK 3.Regulations on retailing of alcohol
1. Oddbins 2. Drinks Direct 3. Supermarket chains and small convenience stores
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