Bargain Booze SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2620
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SWOT Analysis of Bargain Booze with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bargain Booze

Parent Company

Conviviality  Stores

Category

Off license and convenience store

Sector

Lifestyle and Retail

Tagline/ Slogan

For people who like bargains & booze

USP

Helping independent retailers by negotiating best deals and delivering value

STP

Segment

Price sensitive group

Target Group

Middle class adults in the UK

Positioning

Affordable alcohol retailer

SWOT Analysis

Strengths

1. Operating in 600+ franchisee-owned stores in UK
2. Secure the best deals for products through negotiation
3. Efficient distribution system in the UK
4.Strategic partnerships helping grow in new product segments

5. The brand is also promoting its services through TVCs

Weaknesses

1. Brand appeal is not significant with very few ad campaigns
2. Lack of high margin premium and luxury product assortment

Opportunities

1.Loyalty programs can be used to retain customers and gather data on consumer preferences
2. Internet as a retail channel offers new avenues for growth
3.Growth opportunities in sales of craft ale

Threats

1.Competition from online alcohol retailers
2.Economic woes of the target segment in UK
3.Regulations on retailing of alcohol

Competition

Competitors

1. Oddbins
2. Drinks Direct
3. Supermarket chains and small convenience stores

 


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