Brookshire Grocery Company SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1050
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SWOT Analysis of Brookshire Grocery Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brookshire Grocery Company

Parent Company

Brookshire Grocery Company

Category

Food and Grocery

Sector

Lifestyle and retail

Tagline/ Slogan

Great People. Great Prices

USP

History and brand identity of company

STP

Segment

Grocery retail

Target Group

Lower and upper middle class

Positioning

Established grocery brand operating for several decades

SWOT Analysis

Strengths

1. Private label product line via BGC manufacturing
2. Market penetration – 150+ stores in Texas, Louisiana and Arkansas

3. Historical brand appeal
4. Distribution system with three distribution centers  with over 13,000 people involved in its system
5. Vertically integrated with revenues increasing every year

Weaknesses

1.Inability to compete against other firms in other states
2.Lack of brand appeal beyond the southern states means limited market share in the business

Opportunities

1.Private label sales growing at rapid pace
2. Expansion opportunities in nearby states using financial muscle

3. More branding and marketing & tie-ups to boost market presence

Threats

1. Stiff competition from larger retailers
2.Brand losing appeal in core markets

3. Economic fluctuations and unfavorable govt policies for retailers

Competition

Competitors

1.Walmart
2.Food Depot
3.Target

 

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