Food Depot SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 584
Advertisements

SWOT Analysis of Food Depot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Food Depot

Parent Company

Food Depot

Category

Food and Grocery retail

Sector

Lifestyle and retail

Tagline/ Slogan

Truly Low Prices – every item, on every shelf, on sale, everyday

USP

Products offered at reasonably low prices

STP

Segment

Grocery retail

Target Group

Price shoppers and value shoppers

Positioning

Provider of meat and select vegetables at reasonably low prices

SWOT Analysis

Strengths

1. Brand appeal amongst price and value shoppers
2. Ability to source low cost meats

3. Regular discounts on food and grocery makes it convenient for the customers

4. The company has good local advertising through newspapers and flyers

Weaknesses

1. High risk capital structure
2. Lack of organic products in merchandise assortment
3. Geographically limited to select states in the North East

Opportunities

1. Expand into other areas in the North East
2. Introduce popular new product lines such as organic products
3.Leverage brand appeal into creating a thriving online retail platform

Threats

1.Competition from larger supermarket chains
2.Emergence of online grocery retailers

3. Economic fluctuations can affect the operations

Competition

Competitors

1.Walmart
2. Whole Foods
3. Target

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: