Fred Mayer SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1266
Advertisements

SWOT Analysis of Fred Mayer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fred Mayer

Parent Company

Kroger Inc

Category

Grocery, Furniture, Jewelry, Home Appliances retail

Sector

Lifestyle and retail

Tagline/ Slogan

Save time, money and gas; What's on your list today? You'll find it at Fred Meyer!

USP

One stop store offering all the products that would form part of regular shopping lists

STP

Segment

Supermarket retail chain

Target Group

Price shoppers and value shoppers

Positioning

Freddy’s – a store where you will find everything on your shopping list

SWOT Analysis

Strengths

1. Financial muscle – annual revenues of $7.67 billion and low risk capital structure
2. Brand appeal amongst price shoppers and value shoppers
3. Large multidepartment stores – 130 stores in the Pacific Northwest and Alaska
4. General merchandising expertise

5. Successful loyalty program

6. Merger with Kroger has given the company a strong foundation

Weaknesses

1.Insignificant presence in the North East and South West

2. Being a part of Kroger, it has lost its own brand value

Opportunities

1.Expansion opportunities in North America and abroad
2.Launch of web and mobile retail platforms

3. Aggressive marketing can be useful in enhancing the brand image

Threats

1.Emergence of online retailers
2.Cost competition against Costco and Walmart

3. Economic fluctuations and financial instability

Competition

Competitors

1. Walmart
2.Costco
3.Target



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: