Pathmark SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 467
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SWOT Analysis of Pathmark with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pathmark

Parent Company

The Great Atlantic & Pacific Tea Company

Category

Food and Grocery retail

Sector

Lifestyle and retail

Tagline/ Slogan

Pathmark. Great food. Great value; Your Store For Value; Where the only prices are low prices; Pathmark! Save all over the place

USP

Offers wide assortment of products at affordable prices

STP

Segment

Grocery Supermarket

Target Group

Lifestyle and retail

Positioning

Offers wide assortment of value for money products

SWOT Analysis

Strengths

1. Approx 150 supermarkets in the North East US area thereby making it one of the leading grocery retailers
2. Lighter debt load post bankruptcy filing
3. More financial muscle to spend on advertising

4. Being a strong multi-brand retail outlet, a lot of customers having high brand loyalty

5. It is among the top retailers in US based on revenue

Weaknesses

1.Financial struggles of parent company means limited market share
2.Lack of financial viability of select
3.Limited brand appeal compared to retail giants

Opportunities

1. Build a strong brand identity through advertising
2.Build a leaner business model with less stores

3. Use loyalty programs to retain customers

Threats

1.Cost competition from Walmart and Costco
2.Emergence of online grocery retail

3. Economic fluctuations can affect the operations

Competition

Competitors

1.Walmart
2. Costco
3.Target

 


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