Pathmark SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 597
Advertisements

SWOT Analysis of Pathmark with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pathmark

Parent Company

The Great Atlantic & Pacific Tea Company

Category

Food and Grocery retail

Sector

Lifestyle and retail

Tagline/ Slogan

Pathmark. Great food. Great value; Your Store For Value; Where the only prices are low prices; Pathmark! Save all over the place

USP

Offers wide assortment of products at affordable prices

STP

Segment

Grocery Supermarket

Target Group

Lifestyle and retail

Positioning

Offers wide assortment of value for money products

SWOT Analysis

Strengths

1. Approx 150 supermarkets in the North East US area thereby making it one of the leading grocery retailers
2. Lighter debt load post bankruptcy filing
3. More financial muscle to spend on advertising

4. Being a strong multi-brand retail outlet, a lot of customers having high brand loyalty

5. It is among the top retailers in US based on revenue

Weaknesses

1.Financial struggles of parent company means limited market share
2.Lack of financial viability of select
3.Limited brand appeal compared to retail giants

Opportunities

1. Build a strong brand identity through advertising
2.Build a leaner business model with less stores

3. Use loyalty programs to retain customers

Threats

1.Cost competition from Walmart and Costco
2.Emergence of online grocery retail

3. Economic fluctuations can affect the operations

Competition

Competitors

1.Walmart
2. Costco
3.Target

 

The table above concludes the Pathmark SWOT analysis along with its marketing strategy and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Pathmark. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: