Blacks Outdoor Retail SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2036
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SWOT Analysis of Blacks Outdoor Retail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blacks Outdoor Retail

Parent Company

JD SPORTS FASHION plc

Category

Outdoor Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

The Outdoor Experts

USP

Hiking and running apparel and accessories

STP

Segment

Premium outdoor apparel

Target Group

Adventurous or sporting people

Positioning

Brands for every extreme outdoor occasion

SWOT Analysis

Strengths

1. Started as army and navy supplier, and now boasts of over 3500 employees
2. Cater to various adventure sports
3. Over 100 brands under one roof
4. Over 80 stores across US makes it a strong player in the industry

5. Dedicated online and telephone retail good for customer service

6. Product portfolio includes Outdoor, camping, walking, skiing and mountaineering equipment

Weaknesses

1. Limited global penetration means limited market share
2. Products considered premium and for specific purpose, invites dissuades public from entering.

Opportunities

1. Can spread to other countries, focusing on the major cities
2. Need to convince public about products for day to day use

3. Tie-ups and associations can enhance brand image

Threats

1. Various online retailers available with more customer interactive features
2. The individual brands under Blacks have their own retail stores
3. Cheaper equipment available in the market

4. Threat from imitation in the market

Competition

Competitors

1. Adidas
2. The North Face
3. Timberland

 


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