ChoicesUK SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 555
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SWOT Analysis of ChoicesUK with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ChoicesUK

Parent Company

The Webb Group

Category

DVD and Video games rental

Sector

Multi-channel retailer

Tagline/ Slogan

-

USP

Mail order service for rental and sale of DVD, Online retail

STP

Segment

Busy working class and Movie enthusiasts

Target Group

Middle class youngsters in UK

Positioning

DVD rental or sales via mail order or internet

SWOT Analysis

Strengths

1. Change from mail order service to internet retail
2. Use of third party outlets for supplying the customers
3. Use of catalogues for mail order service
4. More than 180 outlets across UK made it a prominent rental store

5. The brand had established partnerships with online based services for e-commerce

Weaknesses

1. The company was only catering to the UK market
2. The brand suffered a lot of loss due to the emergence of internet as a potential platform for movie sharing

Opportunities

1. Cater to the international market via internet
2. Datamining customer preferences will help suggest future preferences to the customer

Threats

1. With the dawn of internet, ChoicesUK faced international competition

2. Change from mail order to internet retail when internet penetration was still low

3. Govt policies and economic fluctuations

Competition

Competitors

1. Blockbuster Ltd
2. Netflix
3. Lovefilm.com



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