Empire Direct SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 517
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SWOT Analysis of Empire Direct with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Empire Direct

Parent Company

Richer Sounds PLC

Category

Home appliances

Sector

Lifestyle and Retail

Tagline/ Slogan

A world of home appliances direct to your door, Electrically unbeatable!

USP

Kitchen appliance specialist

STP

Segment

Price sensitive group

Target Group

Middle class families

Positioning

Online retail and door delivery with installation

SWOT Analysis

Strengths

1. Low pricing of the products was a plus point
2. Secure website for purchase
3. Variety of delivery option
4. Option to return goods within 10 days

Weaknesses

1. Currently only online presence
2. Only caters to electronic appliances

3. Very small workforce meant the growth was very gradual

Opportunities

1. Expansion of delivery to Ireland and Channel Island
2. Option to compare products based on price, rating or make
3. Option to purchase on EMI and other services to lure customers

Threats

1. Emergence of Hypermarkets and malls
2. Possibility of online fraud
3. Threat from stores with retail and online presence

Competition

Competitors

1. Amazon
2. Flipkart
3. Tesco

 


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