Kleenmaid SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 522
Advertisements

SWOT Analysis of Kleenmaid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kleenmaid

Parent Company

Compass Capital Partners

Category

Consumer Electronics

Sector

Lifestyle and Retail

Tagline/ Slogan

The best you can own

USP

Quality & Reliability

STP

Segment

Home owners

Target Group

Upper middle class household

Positioning

Best product with good after sales service

SWOT Analysis

Strengths

1. European design and manufacture
2. In the industry since 1987, making it a strong player in Australia
3. Customer engagement program: cooking demo, recipe book
4. 24 hours after-sales service ensure customer satisfaction

5. The “European Kitchen Studio Model” is a good way into showcasing the offerings to customers

Weaknesses

1. Caters only across Australia with a small market share
2. Small range of products as compared to global giants

Opportunities

1. Expansion to New-Zealand and other countries
2. Research into other home appliances

3. Tie-ups and associations with prominent brands can give it a good insight in the market

Threats

1. International brands like Samsung continuously increasing market share
2. Products with wider network of aftersales available in market
3. Presence only in Cooking, Dishwashers and Laundry

Competition

Competitors

1. LG
2. Samsung
3. Electrolux

4. Whirlpool



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: