Virginia Hayward Ltd SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 559
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SWOT Analysis of Virginia Hayward Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Virginia Hayward Ltd

Parent Company

Gin & Geoff Hayward (family owned)

Category

Retail & Gifting

Sector

Lifestyle & Retail

Tagline/ Slogan

Hampers and gifts of traditional good taste

USP

Customized premium gifts

STP

Segment

People interested in gifting luxury products

Target Group

Corporate customers and upper middle class

Positioning

Quality items for every occasion

SWOT Analysis

Strengths

1. Decades of experience in the gifting industry in UK
2. Products are segmented into occasion, for him/her or for corporate

3. Can be customized and ordered online
4. Significant online presence make the brand reach out to more potential customers
5. Environment friendly production and packaging

Weaknesses

1. Family run business, low economy of scale
2. Caters primarily sweets and wine only with a small market share compared to big brands

Opportunities

1. International expansion and global delivery
2. Increase the number of customizable products

Threats

1. Many mom-and-pop local stores available
2. Global competitors are present in this market
3. Continuously changing trends in this gifting market

Competition

Competitors

1. Amazon.com
2. Ebay
3. Buyagift.co.uk

 


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