McColl's SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 813
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SWOT Analysis of McColl's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

McColl's

Parent Company

McColls Retail Group

Category

Retail

Sector

Retail and Lifestyle

Tagline/ Slogan

The UK’s No.1 independent neighborhood retailer

USP

Serving the local community through convenience stores and newsagents

STP

Segment

Small towns and localities – Price conscious

Target Group

Lower middle class and middle class

Positioning

Quality, freshness and variety

SWOT Analysis

Strengths

1. 700+ convenience stores and 550+ newsagent stores across UK
2. Post office service at 400 locations
3. Property acquisition across UK
4. Strong relationship with suppliers

5. Impulse category better represented in these newsagent stores as compared to supermarkets

Weaknesses

1. Each store caters only to small area means limited scope of impact
2. Sale at newsagent store is based on convenience with little customer loyalty

Opportunities

1. Entry into the supermarket and hypermarket segment
2. Meeting the needs of the ethnically diverse population in cities
3. Cater fast food to have on the go

Threats

1. Emergence of a large number of private retail chains
2. More grocery retailers entering small store formats
3. Presence of supermarkets in most big cities

Competition

Competitors

1. Tesco PLC
2.The  Co-operative Group Limited
3. Sainsbury's

 


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