Poundworld SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2153
Advertisements

SWOT Analysis of Poundworld with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Poundworld

Parent Company

Family owned – Chris Edwards & Chris Edwards Junior

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

Everything £1

USP

£1 shop

STP

Segment

Price conscious customers

Target Group

Lower middle class, retired or unemployed

Positioning

Curtail your expenses

SWOT Analysis

Strengths

1. Nealry 200 stores spread across Britain
2. Subsidiary DiscountUK is a multi-price brand and has over 30 stores
3. Offers over 5000 products within the £1 cap
4. “Poundworld express” stores have convenience format

5. Strong brand presence in UK as it targets a huge middle class market

Weaknesses

1. Limited brands and variety to offer
2. No presence outside UK
3. With inflation, fewer items are available every year at a price lower than £1.

Opportunities

1. Online retail and home delivery service
2. Small section of “Over £1” within the stores
3. Customer loyalty program to strengthen market share

Threats

1. £1 USP is not unique to pound world.
2. Mom & pop stores offer local competition
3. Increasing presence of convenience stores across UK

4. Major players in the retail sector offering products at lower prices by purchasing directly from manufacturer and eliminating wholesellers

Competition

Competitors

1. 99p Stores Limited
2. Poundland Limited
3. B&M Bargains

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: