SWOT Analysis of The Works with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Endless LLP, Anthony Solomon, David Luper and HSBC Bank Plc.
Lifestyle and retail
What will you discover?
Price conscious and school goers
Children and lower middle class
Books and other items at the lowest prices
1. Over 300 stores in UK which is good presence 2. Also sells toys, gifts, stationary. 3. Opens additional temporary outlets to cater demand during Christmas period 4. Strong backing from Endless LLP
1. Since price is the main concern, the books are not the best in the market which also means limited market share 2. With the introduction of toys and DVDs, the customers see the store more as a place to buy gifts and not a bookstore
1. Sale of e-books and support software is a lucrative market 2. Emphasis can be laid on customized and personalized gifting 3. Delivery of goods outside UK can be done through postal and parcel service
1. The e-book market has eaten away a lot of the market share 2. File hosting sites often have the latest books as soon as they are in the market 3. While The Works in into toys, there are a number of stores such as Toys ‘R’ Us which specialize only in toys.
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