The Works SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 564
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SWOT Analysis of The Works with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Works

Parent Company

Endless LLP, Anthony Solomon, David Luper and HSBC Bank Plc.

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

What will you discover?

USP

Discount books

STP

Segment

Price conscious and school goers

Target Group

Children and lower middle class

Positioning

Books and other items at the lowest prices

SWOT Analysis

Strengths

1. Over 300 stores in UK which is good presence
2. Also sells toys, gifts, stationary.
3. Opens additional temporary outlets to cater demand during Christmas period
4. Strong backing from Endless LLP

Weaknesses

1. Since price is the main concern, the books are not the best in the market which also means limited market share
2. With the introduction of toys and DVDs, the customers see the store more as a place to buy gifts and not a bookstore

Opportunities

1. Sale of e-books and support software is a lucrative market
2. Emphasis can be laid on customized and personalized gifting
3. Delivery of goods outside UK can be done through postal and parcel service

Threats

1. The e-book market has eaten away a lot of the market share
2. File hosting sites often have the latest books as soon as they are in the market
3. While  The Works in into toys, there are a number of stores such as Toys ‘R’ Us which specialize only in toys.

Competition

Competitors

1. Amazon.com
2. W & G Foyle Ltd
3. Waterstones

4. W H Smith

 


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