Rouse’s Supermarket SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 959
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SWOT Analysis of Rouse’s Supermarket with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rouse’s Supermarket

Parent Company

Rouse’s Supermarket

Category

Food and grocery retail

Sector

Lifestyle and retail

Tagline/ Slogan

Hope you get the baby

USP

Variety of high quality meats and fresh local produce

STP

Segment

Grocery shoppers

Target Group

Lower and upper middle class

Positioning

Best local selection everyday

SWOT Analysis

Strengths

1. Products that are highly fresh and locally sourced – resonate with the preferences of consumers
2. Supplementary services such as party wares besides groceries
3. Official grocery of the New Orleans Pelicans thereby rendering strong brand identity
4. Catchy commercials that capture the party spirit of festivals such as Mardi Gras in New Orleans

5. Strong private label portfolio including signature products and value for money products

6. Use of variety of coupon programs to attract and retain customers

7. One of the largest independent retailers with 38 stores

Weaknesses

1.Brand presence is strong in southeastern states such as New Orleans but weak in other parts of the United States
2.Business model does not present unique competencies that cannot be replicated by competitors
3.Online sales channel is outdated

Opportunities

1.Brand extension to business areas such as restaurant business
2.Partnerships with local organizations to increase brand awareness
3.Use advertising to build regional brand presence and open stores in other states

Threats

1.Financial woes of the southeastern states
2.Rise of online grocery and retailers
3.Competition against publicly traded larger retailers

Competition

Competitors

1.Costco
2.Walmart
3.Other supermarket brands and convenience stores



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