SWOT Analysis of Scolari’s Food with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and grocery retail
Lifestyle and retail
Locally owned and operated
One stop shop for locally sourced groceries, pharmacy, movie rental and variety of other services
Price and value shoppers
Locally produced products at great prices
1. Large independent chain with over 20 stores in Nevada and California 2. Stores offer variety of services such as pharmacy, movie rentals, recipe centers etc.
3.Partnership with Department of Moto Vehicle to offer DMV in-store services 4. Sponsorship of popular community events such as Reno Rodeo and Reno National Championship
5. Perception of high quality products, clean stores and top notch customer service makes the brand popular amongst customer base
6. Flexible store formats depending on sales and volume in the area ensuring operational efficiency
1.Firm is not publicly listed and hence does not have sufficient capital for expansion 2.Brand popularity limited to states of California and Nevada 3.Lack of a successful customer loyalty program to attract and retain customers 4.Lack of a successful online retail platform
1.Raise money by issuing stock and use money for expansion to other cities and towns 2.Establish presence in the digital platforms 3.Develop a strong private label portfolio
1.Cost competition with larger retailers 2.Rise of online retail and groceries 3.Nevada’s economy has not recovered strongly since the 2008-09 recession
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