Sno-Isle Natural Food Co-op SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 530
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SWOT Analysis of Sno-Isle Natural Food Co-op with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sno-Isle Natural Food Co-op

Parent Company

None

Category

Organic food retail

Sector

Lifestyle and retail

Tagline/ Slogan

-

USP

Sell wholesome and organic food thereby promoting healthy lifestyle

STP

Segment

People who prefer high quality and organic grocery products

Target Group

Lower and upper middle class

Positioning

Great selection of organic produce and eco-friendly business practices

SWOT Analysis

Strengths

1. Merchandise assortment strategy of providing the best quality grocery for healthy lifestyle
2. Well known amongst local community for its community outreach programs – loyal customer base
3. Relationships with local growers and producers ensuring efficient supply of high quality produce
4. Organization structure that promotes rapid decision making in changing times – power concentrated in Board

5. Ability to provide products at prices that create value for money for customers

6. Partnerships with organizations to provide community education sessions to increase customer base

Weaknesses

1. Located at only Everett and lack of expansion to other cities and towns
2. Lack of significant advertising spend across all media
3. Absence of a digital retail platform

Opportunities

1. Set up similar stores and co-operative business model in other towns given the rise of organic food consumption
2. Use digital media to advertise products and attract tech-savvy early adopters
3. Use advertising and promotion to increase size of customer base

Threats

1. Powerful retailers offering organic food selection
2. Financial performance can be affected by lack of diversication and geographical expansion
3. Competition from foreign brands

Competition

Competitors

1. Whole Foods
2. Convenience stores selling organic produce
3. Large hypermarkets and supermarkets

 


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