Strack and Van Til SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 674
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SWOT Analysis of Strack and Van Til with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Strack and Van Til

Parent Company

Central Grocers Cooperative

Category

Food and grocery retail

Sector

Lifestyle and food retail

Tagline/ Slogan

Built around you

USP

Offer finest quality products at value in a clean and safe environment

STP

Segment

Grocery shoppers

Target Group

Price and value shoppers

Positioning

Full service food store offering high quality products at great prices

SWOT Analysis

Strengths

1. Strong presence in the states of Indiana and Illinois with 20 stores operating currently
2. Use of social media to reach out to customers
3. Strong catering service to cater to corporate and large customers
4. Strategic use of weekly deals and coupon promotions to ensure loyalty amongst customers

5. Catchy ad campaigns including the use of Youtube channel to showcase business model and ads

6. Wide selection of top quality grocery products

Weaknesses

1. Geographically limited to few states with no expansion plans in sight
2. Excessive use of coupon and weekly promotion has an adverse impact on company financials
3.Brand popularity is limited in the states of Indiana and Illinois

Opportunities

1. Extensively use digital platforms as sales channel
2.Can replicate similar business model in nearby states of Michigan and the North-East
3.Partner with local cooking classes and other organizations to create common promotion programs and attract customers

Threats

1.Stagnating economy of the states of Indiana and Illinois
2. The two agricultural states had several firms offering similar services – intense competition
3.Rise of online food and grocery retailers

Competition

Competitors

1.Convenience stores, super markets, hypermarkets
2. Walmart
3.Costco

 


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