Strack and Van Til SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 652

SWOT Analysis of Strack and Van Til with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Strack and Van Til

Parent Company

Central Grocers Cooperative


Food and grocery retail


Lifestyle and food retail

Tagline/ Slogan

Built around you


Offer finest quality products at value in a clean and safe environment



Grocery shoppers

Target Group

Price and value shoppers


Full service food store offering high quality products at great prices

SWOT Analysis


1. Strong presence in the states of Indiana and Illinois with 20 stores operating currently
2. Use of social media to reach out to customers
3. Strong catering service to cater to corporate and large customers
4. Strategic use of weekly deals and coupon promotions to ensure loyalty amongst customers

5. Catchy ad campaigns including the use of Youtube channel to showcase business model and ads

6. Wide selection of top quality grocery products


1. Geographically limited to few states with no expansion plans in sight
2. Excessive use of coupon and weekly promotion has an adverse impact on company financials
3.Brand popularity is limited in the states of Indiana and Illinois


1. Extensively use digital platforms as sales channel
2.Can replicate similar business model in nearby states of Michigan and the North-East
3.Partner with local cooking classes and other organizations to create common promotion programs and attract customers


1.Stagnating economy of the states of Indiana and Illinois
2. The two agricultural states had several firms offering similar services – intense competition
3.Rise of online food and grocery retailers



1.Convenience stores, super markets, hypermarkets
2. Walmart



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: