SWOT Analysis of Super Target with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and grocery retail
Lifestyle and retail
Expect more. Pay less.
Selling wide variety of products at very low prices
Price and value shoppers
Offers value for money products in a convenient shopping environment
1. Parent brand – Target is one of the most popular retailers in the United States 2. Financial muscle of the parent brand helps Super Target spend significantly in in-store promotion and other advertising 3. Geographically present in several states all over United States with over 200 stores 4. Leverages on the advertising spend of parent brand
5. Efficient supplier and distribution model ensuring low costs and low prices for consumers
6. Partnerships with other national brands to offer targeted promotion schemes
1.Supply chain not as efficient as Costco or Walmart 2.Brand popularity not as high as that of competitiors such as Walmart 3.Use of excessive debt in financial structure
1.Partner with local organizations to offer localized promotion schemes and product ranges 2.Use web and mobile platforms for sales 3.Create separate line of ads across all media to create distinct image of Super Target versus Target
1. Cost competition with Costco and Walmart 2.Rise of online food and grocery retailers 3.Economic woes of average Americans
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