Super Target SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 829
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SWOT Analysis of Super Target with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Super Target

Parent Company

Target

Category

Food and grocery retail

Sector

Lifestyle and retail

Tagline/ Slogan

Expect more. Pay less.

USP

Selling wide variety of products at very low prices

STP

Segment

Grocery shoppers

Target Group

Price and value shoppers

Positioning

Offers value for money products in a convenient shopping environment

SWOT Analysis

Strengths

1. Parent brand – Target is one of the most popular retailers in the United States
2. Financial muscle of the parent brand helps Super Target spend significantly in in-store promotion and other advertising
3. Geographically present in several states all over United States with over 200 stores
4. Leverages on the advertising spend of parent brand

5. Efficient supplier and distribution model ensuring low costs and low prices for consumers

6. Partnerships with other national brands to offer targeted promotion schemes

Weaknesses

1.Supply chain not as efficient as Costco or Walmart
2.Brand popularity not as high as that of competitiors such as Walmart
3.Use of excessive debt in financial structure

Opportunities

1.Partner with local organizations to offer localized promotion schemes and product ranges
2.Use web and mobile platforms for sales
3.Create separate line of ads across all media to create distinct image of Super Target versus Target

Threats

1. Cost competition with Costco and Walmart
2.Rise of online food and grocery retailers
3.Economic woes  of average Americans

Competition

Competitors

1.Walmart
2.Costco
3.Convenience stores

 


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