SWOT Analysis of Trig’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Grocery and florist
Lifestyle and retail
Fresh for you is what we do
Offer great bargains on variety of products
Price and value shoppers
Fresh products at great bargains
1. Partnership with companies such as Shell to offer variety of services in the store such as car wash, gas, courier 2. Offer range of services besides store merchandise such as wedding planning 3. Popularity in local communities because of social programs such as Trig’s Fresh Hope 4. Thriving online retail sales platform to complement in-store presence
5. Extension of brand into areas such as restaurant business – Tula’s café
6. Private label brands which are immensely popular
1.Only 5 stores in Wisconsin with no stores in other states 2.Lack of regional/national brand popularity 3.Excessive use of promotions leads to reduced margins and profitability and reliance on high volume sales
1.Expand in other areas by opening stores or Tula’s Cafe 2.Develop private label products for organic vegetables 3.Use advertising and promotion to build a regional brand
1.Cost competition with larger retailers 2.Rise of online grocery and retailers 3.Economic woes of consumers in Wisconsin leading to stagnant sales
1.Convenience stores and online retails 2.Walmart 3.Costco
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