Trig’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 633
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SWOT Analysis of Trig’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Trig’s

Parent Company

Trig's

Category

Grocery and florist

Sector

Lifestyle and retail

Tagline/ Slogan

Fresh for you is what we do

USP

Offer great bargains on variety of products

STP

Segment

Grocery shoppers

Target Group

Price and value shoppers

Positioning

Fresh products at great bargains

SWOT Analysis

Strengths

1. Partnership with companies such as Shell to offer variety of services in the store such as car wash, gas, courier
2. Offer range of services besides store merchandise such as wedding planning
3. Popularity in local communities because of social programs such as Trig’s Fresh Hope
4. Thriving online retail sales platform to complement in-store presence

5. Extension of brand into areas such as restaurant business – Tula’s café

6. Private label brands which are immensely popular

Weaknesses

1.Only 5 stores in Wisconsin with no stores in other states
2.Lack of regional/national brand popularity
3.Excessive use of promotions leads to reduced margins and profitability and reliance on high volume sales

Opportunities

1.Expand in other areas by opening stores or Tula’s Cafe
2.Develop private label products for organic vegetables
3.Use advertising and promotion to build a regional brand

Threats

1.Cost competition with larger retailers
2.Rise of online grocery and retailers
3.Economic woes of consumers in Wisconsin leading to stagnant sales

Competition

Competitors

1.Convenience stores and online retails
2.Walmart
3.Costco

 


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