Clintons SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1635
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SWOT Analysis of Clintons with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clintons

Parent Company

Schurman Retail Group

Category

Gifts and Cards

Sector

Retail

Tagline/ Slogan

-

USP

Affordable Qualities

STP

Segment

Soft toys and retail

Target Group

Young, middle to high class

Positioning

High-street brand

SWOT Analysis

Strengths

1. Established Stores Network: over 400 stores all over the UK

2. High on innovation: launched group of stores with new look to re-energise and reinvigorate the group
3. Wide variety of products ranging from cards, gifts, gift wraps, etc
4. Customer friendly shop format

5. Since decades the company is the leading retailer of greeting cards, gifts and wraps

Weaknesses

1. Seasonality: Depends on occasions like wedding, holiday season, etc
2. Non-resistant to financial distress: Underperforming Birthdays unit collapsed into administration and closed more than half of its stores

3. Comes under the category of non-essentials, hence has elastic demand

Opportunities

1. Development of western culture in emerging countries increases

2. Geographical expansion: Can reduce seasonality since each country has its own festivals occurring during a range of time

Threats

1. Growing popularity of electronic messages over traditional greeting cards
2. Eco-friendly regulations advocates less consumption of paper
3. Low barriers to entry in the industry

Competition

Competitors

1. Hallmark
2. The Card Factory
3. Archies

 


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