SWOT Analysis of Savers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Health & Beauty
Where The Smart Shopper Shops
Fast moving health and beauty products, high quality brand names
Frequent buyers of health and beauty products
Price conscious buyers
Most competitively priced health and beauty products and household goods retailer on the high streets
1. Over 230 stores across England, Scotland and Wales 2. Mega-Discount format along with simple store design 3. Strong logistics and low operating cost 4. Acquisition by AS Watson in 2000, aiding fast expansion 5. Well-Trained employees focus on retailing high quality products 6. Commitment to all aspects of store operations: focus on tidiness, cleanliness and consistency
1. Operating in a mature market, i.e., Health & Beauty sector in the UK 2. The parent company diverted its resources to Superdrug, causing a decline in sales 3. Performance affected by the stiff competition from fixed price variety stores
1. Potential of expansion in emerging economies 2. Fragrances and perfumes is expected to experience a strong growth rate as British consumers are still behind their European counterparts in terms of perfume consumption
1. Rapidly expanding fixed price variety store 2. Competition from non-specialist retailers, particularly large grocery retailers
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