Savers SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 951
Advertisements

SWOT Analysis of Savers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Savers

Parent Company

Hutchison Whampoa

Category

Health & Beauty

Sector

Retail

Tagline/ Slogan

Where The Smart Shopper Shops

USP

Fast moving health and beauty products, high quality brand names

STP

Segment

Frequent buyers of health and beauty products

Target Group

Price conscious buyers

Positioning

Most competitively priced health and beauty products and household goods retailer on the high streets

SWOT Analysis

Strengths

1. Over 230 stores across England, Scotland and Wales
2. Mega-Discount format along with simple store design
3. Strong logistics and low operating cost
4. Acquisition by AS Watson in 2000, aiding fast expansion
5. Well-Trained employees focus on retailing high quality products
6. Commitment to all aspects of store operations: focus on tidiness, cleanliness and consistency

Weaknesses

1. Operating in a mature market, i.e., Health & Beauty sector in the UK
2. The parent company diverted its resources to Superdrug, causing a decline in sales
3. Performance affected by the stiff competition from fixed price variety stores

Opportunities

1. Potential of expansion in emerging economies
2. Fragrances and perfumes is expected to experience a strong growth rate as British consumers are still behind their European counterparts in terms of perfume consumption

Threats

1. Rapidly expanding fixed price variety store
2. Competition from non-specialist retailers, particularly large grocery retailers

Competition

Competitors

1. Boots
2. 99P Stores
3. The Fragrance Shop

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: