Expansys SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 732
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SWOT Analysis of Expansys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Expansys

Parent Company

Expansys

Category

Online Consumer Electronics Retail

Sector

Online Retail

Tagline/ Slogan

Be First

USP

Only true global online consumer technology retailer

STP

Segment

Consumer electronic gadgets (Phones, Tablets, Laptops etc.)

Target Group

Tech-savvy consumers who want a lot of options

Positioning

Latest products, lots of options and a trusted global brand

SWOT Analysis

Strengths

1. Wide range of products (over 30,000)
2. Latest products, right after their launch are available

3. Global brand, customers in over 100 countries

4. 60 different websites for different countries in 16 languages

5. Large product portfolio makes cross-selling easy

6. Listed on London Stock Exchange for smaller growing companies

7. Over 2 million visitors every month

Weaknesses

1. Managing the websites in different countries and keeping a common vision is difficult

2. Cannot be as localized as some of the other competitors from each country because of its global brand

3. Rapidly changing industry with very low customer loyalty

Opportunities

1. Expand into emerging markets where the disposable income of people and electronics sales are increasing at a high pace
2. Tie up with consumer electronics manufacturers to have some exclusive products that can act as a differentiator

3. Reduce cost and do PR campaigns to ensure customer loyalty

Threats

1. Many competitors in the same segment in the market

2. Very low customer loyalty

3. Customers are price sensitive and shifting to another brand is easy so cost is an important factor

4. Competitors can also go for getting exclusive products from consumer electronic giants which may hurt the brand

Competition

Competitors

1. Amazon
2. Ebay

3. Pixmania

4. Maplin

 


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