Andronico’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 821
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SWOT Analysis of Andronico’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Andronico’s

Parent Company

Andronico's

Category

Private/Grocery

Sector

Retail

Tagline/ Slogan

Your local specialty market since 1929

USP

Brings the freshest and most unique products throughout shopping trip

STP

Segment

Income, Locality, requirements

Target Group

High income, Premium, High quality

Positioning

Everything under one roof

SWOT Analysis

Strengths

1. Well-known brand: many years old
2. Large number of SKU under categories like specialty groceries, bakery, seafood, etc.
3. Business is diversified: Company also provide catering services which provides stability
4. Tie-up with large number of prominent brands

5. Distribution network: 5 large stores across the country

Weaknesses

1. High debt to equity ratio: Andronico filed for bankruptcy in 2011 because of this issue
2. High turnover ratio: this result in low performance of the supermarket
3. History of name change like Andronico’s Park & Shop Markets, Andronico’s Market, etc. This result in low brand loyalty

Opportunities

1. Reposition: Supermarket which sales economical products also
2. Increase cash flow by applying economies of scale and replacing slow moving SKU with fast one
3. Increase market share by adding more economical products

Threats

1. Lengthen economic crisis: Store is perceived as a premium brand and because of this customer will began shopping elsewhere.
2. High Competition: Competitors are performing better, hence ample probability of having very low or no sales

Competition

Competitors

1. Trader Joe’s
2. Sprouts Farmers Market
3. Sunflower Farmers Market

 

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